Who We Are

Route

Desiree Company was founded in 1986 in Thessaloniki with the retail and wholesale sale of women’s clothing and accessories. With almost 30 years of history in the field of fashion, the company Desiree, which was started by a group of creative people with a vision to change the facts in the field of Greek fashion, is today one of the largest companies producing and marketing women’s clothing in the Greek territory and beyond .

Following a constantly upward trajectory, the Desiree company is constantly expanding inside and outside the Greek borders, expanding its network and setting ever higher goals in the fields of fashion and lifestyle. It anticipates, understands and meets the needs of its customers, always offering them something new.

With inspiration and creativity as their passport, Desiree label clothes have conquered the Greek market and are expanding into demanding foreign markets with sales in Cyprus, Bulgaria, Skopje, Albania, Russia, USA, Sweden, Germany and Belgium.

Approach

We evolve and are constantly informed about fashion trends, we create total looks for every occasion. We control our raw materials, improve our production methods, thus ensuring the exclusivity of its designs. We maximize the benefit for the consumer by offering the perfect value for money and providing impeccable service. We anticipate, understand and meet the needs of our customers, always offering them something new. 

The design of the clothes, but also the distribution of the goods is done directly by us, without intermediaries and delays.

In this way, we achieve the immediate supply of our stores with the latest fashion, as well as continuous renewal.

Philosophy

Our Philosophy aims to create clothes for the needs of the modern woman, highlighting her femininity and personality at all hours of the day.

The Desiree brand consistently fights stereotypes and highlights clothing as a means of free expression for every woman regardless of age.

We believe in inspiration and creativity in design, quality, perfect tailoring and impeccable fit.

The brand-name Desiree

The Desiree brand follows an effective communication policy that builds and supports a strong corporate image.

A strategic advantage is the creative utilization of all means of communication and the constant search for new ways of approaching the public, through social media and with collaborations in the field of television (with the most recent ones of Maria Iliaki and Maria Bekatorou).

As a result, the Desiree brand is now established and established among the important brand names in its category not only in Greece but also in the international fashion field with sales in Cyprus, Bulgaria, Skopje, Albania, Russia, USA, Sweden, Germany and Belgium.